Archive for the 'Uncategorized' Category

Email send time optimization

How do you know when to send an email to your clients?

Mostly companies just guess.

Some listen to where a person lives and emails them taking their time zone in to mind.

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We’ve solved this problem with our new app, HourScore.

Now you can send every email at the right time.

For now, it’s just for Infusionsoft users. But sign up at HourScore.com and we’ll tell you as it becomes available on more platforms.

 

portent client matrix published in business journal

How do you best use outside help for online marketing?

Know what you need before you call!

See the article here.

smart blogging at holland america

How do you promote cruises nowadays? Try blogging about a ship as it is being built.

At www.eurodamnews.com Holland America shares with you the incremental building and design of the new Eurodam cruise ship.

This blog supports one of the most important parts of marketing- make your clients feel like part of a private club.

When someone wanted to see what the elevators looked like, the Eurodam folks blogged it and fulfilled their request.

I feel like giving them a high five and buying them a drink. Good job!

kelly smith at nwen, partner at curious office

Kelly Smith, founding partner of Curious Office, spoke at NWEN today on the first six months of a startup.

Big ideas-
1. Most of your stress will be about people. (IE, don’t worry about the tech so much, because dealing with the people around the tech will be harder)

2. Don’t do a startup just for money.

3. Family, health, and friends (for Kelly anyways) are more important than work. Starting a company is probably not worth killing yourself over through lack of sleep, lack of exercise, poor eating, etc.

4. Months 3-6 are really hard because it is too late and too early to quit. You have put in a few months and some money, so you want to keep going, but you haven’t really put in enough time to say that you know it won’t work.

And the big one:

5. When I start a project, everyone knows that I will finish it. Doesn’t matter what happens- I’ll turn it into a concrete mixing company if I have to to make it work. I don’t fail and I don’t stop. (from memory, so not his exact words)

So keep your priorities straight, and don’t stop. Good advice from a serial entrepreneur.

Next question for Kelly- what experiences and skills does someone need before they enter the startup arena on the sales/marketing side?

Side note- Kelly helped work on SEOmoz, one of the most respected SEO companies, period, so props for that decision.

mad libs valentine’s day card creator

Click here to see the American Stationery mad libs Valentine’s Day card creator.

Simple, effective concept- your sweetie needs a card, you don’t want to get them the same thing every year, and this card is funny and geeky and takes a minute to make.

Of course, not that you shouldn’t buy her chocolates as well…

how not to thank a customer

Recently, a firm I use made a big mistake. I was inconvenienced and unhappy.

They fixed the problem (eventually), and sent a Starbucks gift card.

I went to starbucks this morning and used the card.

Total value?

5 bucks.

IE, less than the price of coffee and a donut at Starbucks.

Fortunately, I bought less than $5. But you can imagine if you usually didn’t go to starbucks, going just this once to use the gift card, and finding that you had to pay a dollar or two more to get your coffee and donut.

I understand that they want to keep costs down, but I have used this company for 10 years. A $5 card? Come on, guys, you can do better than that.

If you are going to go to the trouble of saying “sorry, we screwed up, here is a gift,” make it at least $10-$20. Give me a pound of See’s chocolate- that way I’ll know you care!

email marketing basics- my january column in the snohomish county business journal

Enjoy my email marketing column.


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I'm now blogging about internet marketing at RedBeardConsulting.com.

Red Beard Consulting

At Red Beard Consulting I work on internet marketing primarily for speakers. I also work with Infusionsoft.