More and more, I am making business contacts through Facebook. I haven’t started arranging social events through LinkedIn yet…
LinkedIn vs Facebook?
LinkedIn is better at showing me details of a person’s work history, and how I am connected to them. Facebook is better at showing me how someone is connected to various groups or people I don’t know but would like to.
How they work together
Case in point- on Facebook I joined the Web Strategy group, because I read about it on Jeremiah’s blog. On the discussion board for that group, I left a few comments, and then browsed some of the other people in that group. I saw one firm that looks like a potential business partner, so I looked at the guy’s Facebook profile and clicked over to his LinkedIn profile to see who he was. Convinced that talking to him was worthwhile, I facebooked him (sent him a message via facebook) which he returned within a few minutes. After a few messages back and forth, he recommended that I talk to his CEO, who is also on facebook.
Play by play
Catch all that? Here it is again:
1. Jeremiah’s Blog
2. Jeremiah’s Web Strategy Facebook group
3. Web Strategy Facebook group discussion forums
4. Interesting person’s facebook profile
5. Same person’s LinkedIn profile
6. (scope out company website)
7. back to facebook to message them
8. messages back and forth
9. facebook message to CEO of that company
The only trouble is that my Facebook profile is built for my friends and college networking, not business networking, so I need to spruce it up a bit. As Ian says, this is what transparency really means…