wisdom from gittomer on giving value first

Gittomer says ‘give value first, and give without expectation of reward’ in his Little Red Book of Selling.

I am seeing how true this is with Romi of True Bride Confessions.

We got connected through Jade’s review on Bridezilla of Romi’s site.

Romi liked it, called me up, we chatted, she put a banner on her site for us, I gave her some internet marketing advice…

Now I find myself setting up analytics goals to help her better promote her site. For free. Because I like her and she is being nice to us by having the Bridezilla banner on her site.

What I am seeing here is that, while I hope we do business together, it is the giving and receiving of basic value that begins the relationship.

Feedback on this post says that sales is like gardening- put in effort now, nurture your contacts, and eventually some will bear results.

And, it’s a long term effort.

Gittomer and Romi, thanks for the lesson!

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1 Response to “wisdom from gittomer on giving value first”


  1. 1 TMS June 12, 2007 at 2:55 pm

    This goes back to Dale Carnegie’s How to Win Friends and Influence People, if not further. To get people interested in you you have to be genuinely and enthusiastically interested in them first.

    http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671723650

    And if you like Gittomer you should read How I Raised Myself from Failure to Success in Selling by Carnegie protégé Frank Bettger.

    http://www.amazon.com/Raised-Myself-Failure-Success-Selling/dp/067179437X

    Of course no reading of sales, management and business self-help books is complete without Benjamin Franklin
    http://www.amazon.com/Ben-Franklins-12-Rules-Management/dp/1891984144/


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I'm now blogging about internet marketing at RedBeardConsulting.com.

Red Beard Consulting

At Red Beard Consulting I work on internet marketing primarily for speakers. I also work with Infusionsoft.

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