everything is a sales letter

I am looking at an application for employment at Burger King. It is as attractive as applying for a lease or a credit card. Why didn’t the designer make this form pretty and a joy to fill out?

Look at Burger King’s ads, and they put a lot of thought into being attractive at the right time. But when it comes to staffing, they fall short.

Go to the site, and you see pretty (but uncrawlable) flash, so when you search burger king jobs you don’t see the Burger King jobs page…

Everything you put out is a sales letter. Job applications, receipts, invoices, websites, sales letters… don’t stop using good marketing principles just because the item at hand isn’t directly selling your product.

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I'm now blogging about internet marketing at RedBeardConsulting.com.

Red Beard Consulting

At Red Beard Consulting I work on internet marketing primarily for speakers. I also work with Infusionsoft.

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