I am looking at an application for employment at Burger King. It is as attractive as applying for a lease or a credit card. Why didn’t the designer make this form pretty and a joy to fill out?
Look at Burger King’s ads, and they put a lot of thought into being attractive at the right time. But when it comes to staffing, they fall short.
Everything you put out is a sales letter. Job applications, receipts, invoices, websites, sales letters… don’t stop using good marketing principles just because the item at hand isn’t directly selling your product.