keeping clients in the dark is bad- zunch bankruptcy

How is Zunch planning to hide the fact that they just went bankrupt?

Their homepage is business as usual, but here and here you can see that they just went bankrupt.

Um… is the new strategy to hope your clients don’t read the news?

I will retract all this if by the end of day they have a posting on their homepage and their blog. Though the blogs carried the Zunch bankruptcy story last Friday, so you have to wonder what Zunch is waiting for…

UPDATE: There is a great letter from Zunch explaining the situation here. (scroll down)

4 Responses to “keeping clients in the dark is bad- zunch bankruptcy”

  1. 1 Mark Barrera May 2, 2007 at 7:19 am

    I highly doubt that Zunch will make it known to their clients that they have gone bankrupt. I assume they will just keep on like business as usual and just change their little logo. I feel sorry for any clients of theirs who don’t know or for some reason still have faith in them.

  2. 2 brianatportent May 2, 2007 at 7:29 am

    Mark, I am sorry to say that I agree with you- they don’t seem to be making any effort to inform the public of their change in status.


  3. 3 Former Zuncher May 20, 2007 at 11:26 am


    I’m sure you have now noticed that Zunch Worldwide and John G. Sanchez will make no public effort to inform their clients or prospects that they are bankrupt. In fact, they are actively trying to hide the fact that they are bankrupt and have several lawsuits pernding against them from vendors, partners, and previous employees by starting a new company with almost the exact same name (Zunch Worldwide). How is this even legal? How can you bankrupt one company as sell it to an new company you just created and just tell the creditors to screw off? How the hell does anyone get away with something like that? How do the current employees go to work everyday when the see their prefious peers treated so poorly?

    Of course, it’s difficult to do business as usual when you can’t pay your bills. I’m amazed that they are still around to be frank, considering everything I saw when I was there. They went through no less than 9 executives during my stint, 5 of them at once! I don’t expect Zunch Worldwide to fare much better than Zunch Communications. Anyone who still works there or is still a client is going to get screwed eventually. I saw several former employees get the shaft and a few clients were pissed enough to sue us. Of course, they are out of luck now also with the bankruptcy until one of them goes to court to proove that the bankruptcy is a sham.

  4. 4 brianatportent May 20, 2007 at 2:10 pm

    But… but… but… that is so antithetical to everything that it means to be in business…

    Let’s see what happens in a month. I am still in a state of disbelief that they don’t tell their clients something…

    I wonder how many clients have found out, and are a bit miffed that they heard about their agency’s bankruptcy on Search Engine Land?

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At Red Beard Consulting I work on internet marketing primarily for speakers. I also work with Infusionsoft.

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