setting the tone

Anti-littering sign in Washington: “Litter and it will hurt”

Anti-littering sign in Idaho: “Idaho is too great to litter”

The pro-seatbelt sign in Washington used to say ” Buckle up, we love you.” Now it says “Click it or ticket: $101 fine.”

Everything you say sets the tone for the conversation you want to have with your customers. From load time, to quality of graphics, to size of text. It shows when you care enough to consider all of these things in advance.

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I'm now blogging about internet marketing at

Red Beard Consulting

At Red Beard Consulting I work on internet marketing primarily for speakers. I also work with Infusionsoft.

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