On February 14th I made some SEO changes to my blog to get a higher ranking for my name, Brian Keith. Google took 3 days to recognize my changes.
I have been in the #10 spot before, but was #12 the day I made the seo changes. These included changing the subheader of my blog from ‘the client services blog’ to ‘the client services blog by brian keith.’ Also, in the blurb on the upper right part of the nav bar, I added my name twice.
A few notes:
1. Make sure you are optimizing for keywords that really matter. Being top ranked for Brian Keith is not going to directly increase Portent’s revenue. But it will show our clients and prospects that we know something about SEO and how to use blogs to help with that.
2. I am #9. #1-#7 are all the same person- the famous actor who committed suicide. Imagine how many people are linking to stories and sites about him vs. people linking to me. It may be that the only way to get top rankings for my name is to go on a campaign to put my name everywhere and get many links based on my name. This is fine if you are a company that trades on your name, but not in my case, because that would be boring.
Choose your keywords wisely- ones you can compete on and that will bring you ROI.