Jeremiah lists out the many forms of web strategy for 2007. As someone who has been in the game for some years, with a focus on community marketing, I appreciate his perspective on the big picture.
In the comments you can see my feedback on his thoughts on Search Marketing, SEO, PPC, Email marketing, and the big picture.
What I hope Jeremiah will answer in a future post is, how do we get started? Say you are a mid-sized corporation, and have dabbled in web marketing. Now you see this list of 20+ aspects of web strategy. Where do you start?
I have definite ideas, partially because I address this question every day. The answer is to think about what your long term goals are before you start spending a lot of money. Is getting high rankings your goal? Not really- ROI is your goal, in some form. High rankings can often help with that, but not always.
And if you go to a search engine optimization firm that focuses on getting high rankings, then guess, what, they will tell you that your goal should be to get high rankings.
Go read Jeremiah’s list again. At Portent, we have this consulting package where Ian (our CEO) talks with you and helps you figure out what your goals are and how to achieve them through internet marketing, resulting in a playbook that will tell you what to do, when, and why.