a site design, a shopping cart, and a search marketing strategy walk in to a bar…

A site design, a shopping cart, and a search marketing strategy walk in to a bar…

Okay, here is a better way to say it: when you buy any internet services, your best bet is to buy the whole package.

Measure twice, cut once: by having one firm do everything for you, you make sure that the vision you have is implemented across each part of the project.

I just talked with a client who is hiring us to redesign her site, implement ecommerce and warehouse fulfillment, and do SEO and PPC. I asked her if we could host her site as well. My reasoning? I want her to have one phone number to call when ANYTHING goes wrong. I want us to be totally responsible to her.

When she has questions on servers, or PPC management, or banner placement, or the checkout process, or homepage art, we will find the answer.

More importantly, when we start designing the site, we have search engine optimization strategy in mind. When we implement the shopping cart, we are thinking about the ad campaigns we will be running later on. Everything is connected, from the very beginning.

And THAT is why you want a whole-brain internet marketing agency like Portent Interactive. From Ian, our CEO:

“We combine effective web design, development, search engine optimization and interactive marketing to generate measurable return on investment.”

We are not designing a homepage to get paid for designing a homepage. We are designing it to be a better sales tool for our PPC campaigns and to get our client higher search engine rankings.

A site design, a shopping cart, and a search marketing strategy walk in to a bar… and they walk out arm in arm, ready to work together to create measurable ROI through an integrated internet marketing strategy.

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I'm now blogging about internet marketing at RedBeardConsulting.com.

Red Beard Consulting

At Red Beard Consulting I work on internet marketing primarily for speakers. I also work with Infusionsoft.

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