how to write landing pages

B.L. Ochman’s 12 Tenets of Social Media Marketing includes #5:

“V. Thy communications must pass the “who cares?” test.
Abandon ye all communications which are long-winded, formulaic, boring as hell and laden amidst superlatives and marketing babble.

Write down your concept in one sentence. Then ask yourself, and answer honestly, “So what?” If it still sounds like a good idea, proceed to re-write it over and over until it has not one extra word.”

He wasn’t thinking of landing pages specifically when he wrote this, but it applies 100%. If you landing page does not answer So What in a couple of seconds, the money you spent to get someone to see that page was just wasted.

And remember, Ian says that every page is a landing page in his free internet marketing book Conversation Marketing.

0 Responses to “how to write landing pages”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Go to the new blog

I'm now blogging about internet marketing at

Red Beard Consulting

At Red Beard Consulting I work on internet marketing primarily for speakers. I also work with Infusionsoft.

%d bloggers like this: