The Keith scale for http://www.lindakeithcpa.com:
Text: 2- the most helpful text to me is the quote at the bottom of the page, but I am not familiar with the business.
Image: 1.5- there is a class being taught- by who? Given that the company is based on a personality, show us that person.
Design: 1.5- the basic layout is fine, but why the purple? It does not feel all that professional.
Call to Action (doubled): 2- there are 2 calls to action, at the top. To be a 3, they should stand out from the text more, and the entire page should be oriented around them. Also, it does not hurt to show the call to action more than once. “Do this,” then have text supporting the decision, then give them the chance to do it again.
Overall score: 9/15 (use less purple, and emphasize the calls to action even more)
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