Q: When you hire an internet marketing agency, how do you get the most out of the relationship?
A: Understand that you are delegating to them the role of VP of Internet Marketing.
People call me and ask about our services, and I have found that everyone has a different idea of just what an internet marketing agency does. Do we place ads? Yes. Can we get people high in google rankings? Yes. Can we integrate inventory into your site? Yes.
We can do almost anything you want, for a price, if you are willing to work with us to define the specifications on the project, and then let us do our work. You should know the 3 Steps of Mission Critical Marketing. Make sure we know what we are doing, and then delegate as much as you can.
You need to know the basics of PPC and SEO in order to make a good decision about hiring us and working with us, and we will tell you everything you need to know. You don’t need to know how to set up day-parting, where we save you ad money by not displaying ads when people in India are awake.
Decide how much you want to be involved in the process before you start hunting for an agency, because it will make things smoother for both of us.
On our first call, talk about how involved you want to be in the process.