conversation marketing | the six steps

By demonstrating each one of the six steps to Conversation Marketing, I will introduce you to how to think about internet marketing like the professionals do.

Conversation Marketing is built on six basic rules:

1. Know the Room. Understand your audience. Base your campaign on that understanding.
2. Dress Appropriately. Use the right design. Not the ‘cool’ one.
3. Sound Smart. Good content, smart architecture, and good code speak to your visitors.
4. Make a Connection. Opt-in e-mail, RSS and other tools continue the conversation.
5. Observe & Adjust. Analytics provide feedback and guidance for ongoing campaign adjustments.
6. Brag Modestly. Someone else should say how important you are.

Borrowed from Ian’s blog.

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I'm now blogging about internet marketing at

Red Beard Consulting

At Red Beard Consulting I work on internet marketing primarily for speakers. I also work with Infusionsoft.

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