’s bob parsons on business intelligence

Bob Parsons build, which claims to have more domain names under management than any other company in the world.

A week ago he talked about Rockefeller and Business Intelligence, making the point that one of the practices that made Rockefeller so successful, namely measuring everything, is now easy for any business to do.

How much do you measure? How much is the average visitor to your site worth? Install Google analytics. Count how many visitors you have to your site in December. Count your online revenue for December. Now you know what the average visitor is worth.

No, it is not always that easy, but getting ballpark numbers often is. And Parsons tells you about how those numbers can help you make better business decisions.

Read the Parsons article

2 Responses to “’s bob parsons on business intelligence”

  1. 1 Jill November 22, 2006 at 9:45 am

    Seems to me that it’s not enough to just know how many people are visiting — you’ve also got to dig in and know /why/ people are calling or visiting your business as well… once you know your customer (their wants, needs, etc.), you can better serve them and improve your brand loyalty.

  2. 2 Brian November 22, 2006 at 10:37 am

    Jill, you are right- it is better to know more. And it is possible to know almost everything. My example was just to show how easy it is to get simple measurements. A surprising number of websites don’t even do the calculation I showed.


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I'm now blogging about internet marketing at

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At Red Beard Consulting I work on internet marketing primarily for speakers. I also work with Infusionsoft.

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