A week ago he talked about Rockefeller and Business Intelligence, making the point that one of the practices that made Rockefeller so successful, namely measuring everything, is now easy for any business to do.
How much do you measure? How much is the average visitor to your site worth? Install Google analytics. Count how many visitors you have to your site in December. Count your online revenue for December. Now you know what the average visitor is worth.
No, it is not always that easy, but getting ballpark numbers often is. And Parsons tells you about how those numbers can help you make better business decisions.