Used to be, back when I was a youngin’, you could call someone, meet them in person, email them, or fax them. Or ask someone you knew to do any of those.
There are some rules of etiquette for all that. As in, don’t call someone you don’t know and try to pitch your product. Yes, there is an industry built around doing just that, but as a person in business, I try to shy away. No spam.
I do occasionally cold-email someone, but I don’t just say “hire us” or “hire me” unless I think I have some connection with them and some value to offer them.
Enter blogs. Now, in order to put a friend in touch with a guy I know only through blogs, I made a post giving my friend’s email address and linking to Jeremiah.
Now I know Jeremiah would see that link and check out the post immediately.
I would probably not have emailed Jeremiah and said, talk to my friend. It clashes a bit with my sense of being polite, and seems a bit too much like spam.
But by linking to someone who I know looks at all incoming links, isn’t that the same thing as emailing him?
I am on uncertain ground here. Anyone care to provide some direction?