think less, make more

What’s a click worth? If you use pay per click advertising, you pay for every click, but that does not mean you know what each click is worth.

Ian comes to the rescue by creating a worksheet where you enter the numbers, and it spits out how much each click is worth.

You need to know what percentage of clicks become leads, and what percentage of leads become sales, and what a sale is worth. Compare that to how much you are spending per click, and you know whether you are making money or not.

0 Responses to “think less, make more”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Go to the new blog

I'm now blogging about internet marketing at

Red Beard Consulting

At Red Beard Consulting I work on internet marketing primarily for speakers. I also work with Infusionsoft.

%d bloggers like this: