What’s a click worth? If you use pay per click advertising, you pay for every click, but that does not mean you know what each click is worth.
Ian comes to the rescue by creating a worksheet where you enter the numbers, and it spits out how much each click is worth.
You need to know what percentage of clicks become leads, and what percentage of leads become sales, and what a sale is worth. Compare that to how much you are spending per click, and you know whether you are making money or not.