Promoting an Honors College and selling salt are intimately linked, in that google is prime search real estate. Also, people may search in very specific ways.
I posted yesterday about recruiting for Portent Interactive, where I work. In that post I mentioned the WSU honors college, and I tagged the post with ‘wsu honors,’ ‘wsu honors college,’ and ‘honors college blog.’
Today, one day later, I am result #19 for the search ‘honors college blog.’ And note that this result is straight to my blog, not to a wordpress tag page, as with my high results for ‘100 fastest growing companies Puget Sound Business Journal‘ or similar searches.
Within a day or two I expect my post to appear higher up, and under the wordpress tag page.
Here is the point- 1 day and 1 blog post put the Washington State University Honors College on the second page of google for the ‘honors college blog’ search. As you would expect, I will be tagging this post appropriately. Now what if Kim and Jessica decided to start a regular WSU Honors College blog? They could easily be high in the rankings.
Just by blogging.
Now, that is for ‘honors college blog,’ a fairly specific term. How about this term: ‘honors chemistry.’ Search it. Not a blog on the first page. So if you are an honors college, and you have an honors chemistry class, you could talk about it on a blog and get on the second page at the least, within a few days.
So: salt. Search for ‘sea salt.’ Our client Saltworks is number one. Now seach ‘salish smoked sea salt.’ That is one heck of a specific search term. And Saltworks owns it, and their ad is on top, and the have a product search.
Combine Honors chemistry, honors college blog, and salish smoked sea salt, and what you get is a clear reason to a) start blogging now and b) go after those specific, rare terms in your blog.
Not sure what terms matter for what you do? Use google’s keyword tool to help you find what people are looking for. I had no idea ‘honors chemistry’ was important till I used their tool.