Mike thinks I am worth talking about. Because I noticed and commented a bit on why his blog Digital Agency had the top spot in Google for ‘youtube beat superbowl’ when all he really said was, hey, check out this AdAge story.
I took a look at the URL and title tags for his blog post vs. the AdAge article. I made a small point, that having your topic concisely titled in the URL and title tags is a good idea.
And this was enough for Mike to link to me.
And now me and him own the top 5 spots on google for ‘youtube beats superbowl.’
Lesson #1: Interesting content is not king. As Andy said in the comments on Mike’s blog, “Yeah, but who bothers to link to AdAge these days? We’re all interested in meta-commentary.” Content is nice. Conversations are better.
Lesson #2: Comment on other people’s blogs. A lot. Savvy bloggers notice.
Lesson #3: When you comment, say something useful. If you want to say “I love you, you are great,” that is fine, but don’t expect that to do anything other than warm the blogger’s heart. Which is good. But if you want to build traffic, comment on something that will be of interest to the blogger and to their readers.
Mike and Alice at Digital Agency say they are “Advising, commentating, consulting and creating in the new marketing world of Web 2.0.” So say something worth their time to listen to.