Ad Age tells about how, for the Dove Campaign for Real Beauty, a youtube video beat out the superbowl for ROI.
Welcome to the internet age.
If you too want to join this whole “internet” thing, even though it probably is just a fad, come talk to us over at Portent. I know “internet marketing” is not going to last, but for these companies we seem to have done a decent job.
Thanks to Digital Agency for the Dove link.