Yeah, I know Kristen at BlogHer because of our business relationship- I want to place ads, she does that, so I know her.
And that is enough for a basic level of caring and trust. Yes, I want her to be happy so she places my ads right.
But it is having met her in person at the Blog Business Summit reception, knowing that she is new in her job as am I, knowing her baby’s name and getting to recommend baby books- this is why I care about her.
Every chance you get, turn your clients into people. Turn your vendors into people. Find out what is going on in their life. Ask them about the weather.
It is so much more fun to do business with people I care about than with clients or vendors I don’t know.
Wondering about my blog title, All For You? Here you go- when I know you and care about you, I can say that I will do whatever I can to make you happy. Everything I do- it’s all for you.