Keeping in mind that my blog still gets very few visitors, I am getting a fair amount of traffic from search terms, almost all for the 100 Fastest Growing Companies list I posted here. The only post that beats that out for views is my post about why wordpress is not good for business blogs.
The lesson for bloggers is a) make sure your post titles get in to the url, b) talk about news or c) talk about continually important issues, like wordpress and business blogs.
Notice that most of that traffic is not dependent on whether I am saying anything smart. It is dependent on who is talking about the same thing. Do a google search on ‘100 fastest growing companies puget sound.’ I am the top link. Now, not many people search for that phrase, but for those who do, they see me as the expert.
A first place in google means someone knows what they are talking about, right? In this case, yes, I give the list of 100 companies.
The challenge for you is to find those unusual search terms that can yield highly qualified traffic. Overall, 10% conversion may be acceptable for a PPC (pay-per-click, as in search engine advertising) campaign. But find a niche keyword, and you can get 25% and above.