the power of a phone call

I called a client. Because she was not happy. And you know, we thought she was not happy because we were not showing her excellent designs in a timely manner.

She is now happy. I think we thought wrong. She may have been frustrated that the designs were not what she wanted- but she was not happy because she thought she was being… ignored. Pushed aside. Or something like that.

And here is the lesson for you- it does not matter that we are all thinking about her project, and how we can make it better, and it does not matter that we are sending her many emails with different designs and ideas.

Because, on this project, for her, right now, she wanted- no, needed a phone call. That’s what told her that we cared about her.

And if your clients don’t feel like you care about them, nothing else matters.

2 Responses to “the power of a phone call”

  1. 1 Amber B. October 20, 2006 at 9:35 pm

    Mmm, yes, communication is key in relationships, no matter if it’s work oriented or private ones. Good call on that one — and yes, that was an accidental pun…

  2. 2 brianatportent October 20, 2006 at 9:39 pm

    Interesting the way you say that, because I thought today of my first book title- something like How to Date your Clients. I will blog about that sometime soon. The similarities are staggering.

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I'm now blogging about internet marketing at

Red Beard Consulting

At Red Beard Consulting I work on internet marketing primarily for speakers. I also work with Infusionsoft.

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