I called a client. Because she was not happy. And you know, we thought she was not happy because we were not showing her excellent designs in a timely manner.
She is now happy. I think we thought wrong. She may have been frustrated that the designs were not what she wanted- but she was not happy because she thought she was being… ignored. Pushed aside. Or something like that.
And here is the lesson for you- it does not matter that we are all thinking about her project, and how we can make it better, and it does not matter that we are sending her many emails with different designs and ideas.
Because, on this project, for her, right now, she wanted- no, needed a phone call. That’s what told her that we cared about her.
And if your clients don’t feel like you care about them, nothing else matters.