Cassin, a fashion company in New York and a client of ours, asked us to put up an under construction page so people who were hearing about the buzz could see something was being built. I was going to put up your basic come-back-soon page.
Anna, one of our designers, suggested we make it an actual page, with the logo and right color and catchy language and such. I added that we should have a spot for visitors to sign up so they could hear when the site launched.
It took a bit longer, but now if you hear about Cassin in the news, and go to their site, you get to interact with them a little bit, and see that they are there.
Our job as internet marketers, and especially mine as the client services guy, is to help clients get what they need, even when they do not know what they need. This involves a bit of the “easier to ask forgiveness than permission” mindset, because some of the little extras only take a minute and if you ask the boss or the client, it would take more time than the little extra is worth.
But it is the extra that makes the job fun, and the extra that makes the client smile.
Comment here and tell me how you could overdeliver on the next project you work on.