my first site launches

Cassincollections.com isn’t really “my” site. And I didn’t really build it- our team of designers and developers did.

Sherry Cassin started this company, not her first, in 2000. or, you could just read the About CASSIN page.

CASSIN sells very nice fur, cashmere, leather, shearling, and silk items. The prices range from a bit over $100 up to a $20,000 trench coat. Take a look at the products page.

We just launched, so there are still some bugs. If you see any, please tell me here so we can get it working perfectly. All the products will be up soon.

You won’t be able to touch the $20,000 trench coat, but you can stare all you want…

promoting a client, cassin new york

Cassin New York is launching soon.

So it strikes me. I am writing all these posts about how to get high in google. And my last post, I tagged Cassin.

So if those tags worked, then I should be promoting clients the same way, right?

Let’s see how well this works when I am promoting an actual client.

doing what anyone can do

Leo Bottary writes a blog called Client Service Insights, and his #1 insight is “Insight #1 – Client service excellence isn’t about doing the things no one else can do; it’s about doing the things anyone can do, but just don’t.”

Today I just found out how true that is.

A month ago, we put up an under construction page for a client, whose site is launching next week. Take a look. Nothing fancy.

That nothing fancy page has gathered a large number of names and emails of people who want to hear about Cassin and when the new site launches.

Seth Godin keeps on saying that you just have to let people raise their hands and tell you that they want to hear from you.

Now, when the site launches, we will have a large number of people to inform. And you can bet that email will have a link to tell a friend.

The client did not ask for anything other than your usual under construction page. We were doing the newsletter anyway for the main site, so as an afterthought, we threw the signup form into the under construction page.