Archive for the 'all for you' Category

how’s my seo? three quick ways to check your search engine optimization

We all want to be on the first page of Google, and here are three easy ways to see how you are doing.

1. Look for your major keywords on Google. Which page are you on for your 3-5 major keywords? Check this each week to see progress, or lack thereof.

2. Search google for site:www.yoururl.com. So for my blog, site:allforyou.wordpress.com., the output is a list of every page on the site. The important part here is that I have 235 pages on my blog. The higher the page count the better, generally speaking, the better, as it is more search engine food.

3. Search google for link:www.yoururl.com, for my blog link:allforyou.wordpress.com, where we see that I have 49 incoming links.

For practice, do these three steps for Conversation Marketing, my boss Ian’s blog.

1. He is #10 for ‘internet marketing seattle’ and #1 for ‘conversation marketing’ and ‘ian lurie.’ I am cheating a bit because I know what terms he is high for. A better test is to identify in advance the terms you want to be high for, and then test yourself for those terms.

2. There are about 250 pages.

3. There are 155 incoming links to his blog.

Now use the data: On the keywords, Ian is doing quite well for his name, his brand (conversation marketing), and his industry in his location (internet marketing seattle). For pagecount, he just edges me out. But in incoming links, we see that Ian’s blog is more than 3 times more powerful than mine.

Rankings, pagecount, and sites linking in. 3 easy ways to assess your seo.

rankings update

Proving that you know what you are doing is always fun.

I get to google through the blogging software WordPress, which I have elaborated on here, regarding the paypal bomb, and regarding the WSU Honors College, where in all three cases I got on the first page of google in a few days.

Also, right now Portent (my employer) is #1 in Google for ‘internet marketing agency.’

Patting my own back? Absolutely. Well, not just me. The point is, practice what you preach, and not only will you get high google rankings (and thus smile more), but you will also demonstrate to the world that you have passion and authority in your field.

connecting with people in business

Yeah, I know Kristen at BlogHer because of our business relationship- I want to place ads, she does that, so I know her.

And that is enough for a basic level of caring and trust. Yes, I want her to be happy so she places my ads right.

But it is having met her in person at the Blog Business Summit reception, knowing that she is new in her job as am I, knowing her baby’s name and getting to recommend baby books- this is why I care about her.

Every chance you get, turn your clients into people. Turn your vendors into people. Find out what is going on in their life. Ask them about the weather.

It is so much more fun to do business with people I care about than with clients or vendors I don’t know.

Wondering about my blog title, All For You? Here you go- when I know you and care about you, I can say that I will do whatever I can to make you happy. Everything I do- it’s all for you.

allforyoublog.com

is not yet the home of this blog. But it will be, soon.


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Portent Interactive

Portent Interactive is a full-service internet marketing agency in Seattle. Check out some of our work in our portfolio. Want to hear more about our services? Email me or call me at 206 575 3740 (ask for Brian Keith), or leave a comment on my blog.