portent client matrix published in business journal

How do you best use outside help for online marketing?

Know what you need before you call!

See the article here.

smart blogging at holland america

How do you promote cruises nowadays? Try blogging about a ship as it is being built.

At www.eurodamnews.com Holland America shares with you the incremental building and design of the new Eurodam cruise ship.

This blog supports one of the most important parts of marketing- make your clients feel like part of a private club.

When someone wanted to see what the elevators looked like, the Eurodam folks blogged it and fulfilled their request.

I feel like giving them a high five and buying them a drink. Good job!

quoted on adage

AdAge asked bloggers what technology in 2008 marketers should be thinking about most.

They posted my response:

——
Search marketing. This includes search engine optimization, search engine marketing (also called pay-per-click), and dealing with universal search.

When Jeremiah and others say that your corporate website is less relevant than ever, they’re right. But if you ignore the basics in favor of the hot new technologies, you will fall behind those who made sure they built a strong foundation.

Are you highly ranked for your most important keywords and phrases? Have you done the research to know what those phrases really are? Are you paying attention to how you are spending money on search engine marketing? Far less sexy than Facebook ads, no question — but almost always a better generator of sales.
—–
See the post here.

Note the variety of answers people gave. Sure, they picked responses that said different things, but look at the overall variety of “most important” subjects:

branded microcontent
local search
mobile apps
last.fm
twitter/micro-blogging
SEO
storing data on the web
content marketing
search marketing
online video/tv
micro-communication
action+ethics
Keywords
content marketing
Facebook
online advertising exchanges
Blogging
video
site optimization (testing)

This says to me that, if you are involved in online marketing, you’d best have some clue about all of these, and really understand a handful.

Go read the whole article. It’s worth your time.

the portent client matrix

Read my post on the Portent blog on the Portent Client Matrix to see what kind of client you are. Complete with a handy dandy 2×2 matrix!

http://www.portentinteractive.com/2008/03/what-kind-of-client-are-you.htm