Archive for February, 2008

kelly smith at nwen, partner at curious office

Kelly Smith, founding partner of Curious Office, spoke at NWEN today on the first six months of a startup.

Big ideas-
1. Most of your stress will be about people. (IE, don’t worry about the tech so much, because dealing with the people around the tech will be harder)

2. Don’t do a startup just for money.

3. Family, health, and friends (for Kelly anyways) are more important than work. Starting a company is probably not worth killing yourself over through lack of sleep, lack of exercise, poor eating, etc.

4. Months 3-6 are really hard because it is too late and too early to quit. You have put in a few months and some money, so you want to keep going, but you haven’t really put in enough time to say that you know it won’t work.

And the big one:

5. When I start a project, everyone knows that I will finish it. Doesn’t matter what happens- I’ll turn it into a concrete mixing company if I have to to make it work. I don’t fail and I don’t stop. (from memory, so not his exact words)

So keep your priorities straight, and don’t stop. Good advice from a serial entrepreneur.

Next question for Kelly- what experiences and skills does someone need before they enter the startup arena on the sales/marketing side?

Side note- Kelly helped work on SEOmoz, one of the most respected SEO companies, period, so props for that decision.

landing page article

in the Snohomish County Business Journal here

“Savvy online marketers use landing pages to increase conversion rates in their online campaigns. Simple design combined with continual testing gives better results than simply pointing traffic at a page and hoping it produces results…”

Enjoy!

mad libs valentine’s day card creator

Click here to see the American Stationery mad libs Valentine’s Day card creator.

Simple, effective concept- your sweetie needs a card, you don’t want to get them the same thing every year, and this card is funny and geeky and takes a minute to make.

Of course, not that you shouldn’t buy her chocolates as well…

considering generational issues in sales

Anna Liotta writes here about paid time off and how different generations in the workplace perceive this issue.

I would love to hear more about how different generations perceive sales messages. If we have a site selling Lasik surgery, for example, how should we approach different audiences differently?

Anna?


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Portent Interactive is a full-service internet marketing agency in Seattle. Check out some of our work in our portfolio. Want to hear more about our services? Email me or call me at 206 575 3740 (ask for Brian Keith), or leave a comment on my blog.