Comments on: talk with jeremiah owyang of podtech and ian lurie of portent interactive http://allforyou.wordpress.com/2007/02/16/talk-with-jeremiah-owyang-of-podtech-and-ian-lurie-of-portent-interactive/ the client services blog Sat, 26 Apr 2008 03:38:55 +0000 http://wordpress.com/ hourly 1 By: Web Strategy by Jeremiah » SEO Reccomendations for web-strategist.com (From CEO of Portent Interactive) http://allforyou.wordpress.com/2007/02/16/talk-with-jeremiah-owyang-of-podtech-and-ian-lurie-of-portent-interactive/#comment-444 Web Strategy by Jeremiah » SEO Reccomendations for web-strategist.com (From CEO of Portent Interactive) Tue, 20 Feb 2007 19:48:47 +0000 http://allforyou.wordpress.com/2007/02/16/talk-with-jeremiah-owyang-of-podtech-and-ian-lurie-of-portent-interactive/#comment-444 [...] week I had a great conversation with Brian Keith and his CEO Ian Lurie, I recently reviewed his book Conversational [...] [...] week I had a great conversation with Brian Keith and his CEO Ian Lurie, I recently reviewed his book Conversational [...]

]]> By: Linda http://allforyou.wordpress.com/2007/02/16/talk-with-jeremiah-owyang-of-podtech-and-ian-lurie-of-portent-interactive/#comment-443 Linda Mon, 19 Feb 2007 21:02:54 +0000 http://allforyou.wordpress.com/2007/02/16/talk-with-jeremiah-owyang-of-podtech-and-ian-lurie-of-portent-interactive/#comment-443 This is a great discussion to start and to have. I am pondering internet marketing and the impact it might have on my public seminar business. In considering the fee that an internet marketing agency such as Portent Interactive would charge, I would love a clear ROI. I am thinking, though, that at least part of the fee is more like the cost last summer of working with business coach Lenora Edwards. Some of what she did can be directly traced to more revenue. And much of what she did cannot be directly traced, but it is clear to me continues to impact the business in a positive way both in topline revenues and in fun-to-work-here rewards. My guess is the future measurement of internet marketing will need to be some combination of the two. That means that Portent and other agencies will need to refine the way they 'sell' their services. Direct and identifiable ROI from some activities and overall, general improvement in revenues (or desired results) from other activities. The bottom line...working with an internet marketing agency is likely to improve *all* of your marketing. And that improves the top line. This is a great discussion to start and to have. I am pondering internet marketing and the impact it might have on my public seminar business. In considering the fee that an internet marketing agency such as Portent Interactive would charge, I would love a clear ROI.

I am thinking, though, that at least part of the fee is more like the cost last summer of working with business coach Lenora Edwards. Some of what she did can be directly traced to more revenue. And much of what she did cannot be directly traced, but it is clear to me continues to impact the business in a positive way both in topline revenues and in fun-to-work-here rewards.

My guess is the future measurement of internet marketing will need to be some combination of the two. That means that Portent and other agencies will need to refine the way they ’sell’ their services. Direct and identifiable ROI from some activities and overall, general improvement in revenues (or desired results) from other activities.

The bottom line…working with an internet marketing agency is likely to improve *all* of your marketing. And that improves the top line.

]]> By: Jeremiah Owyang http://allforyou.wordpress.com/2007/02/16/talk-with-jeremiah-owyang-of-podtech-and-ian-lurie-of-portent-interactive/#comment-437 Jeremiah Owyang Fri, 16 Feb 2007 20:58:21 +0000 http://allforyou.wordpress.com/2007/02/16/talk-with-jeremiah-owyang-of-podtech-and-ian-lurie-of-portent-interactive/#comment-437 Brian, Ian Thank you both for this enlightening conversations. It was great to connect with other Web Strategists as our industry evolves. The one great thing I love about our industry is the willingness to collaborate both online and offline. Ian has some interesting thoughts on Page Views, I'll revisit that later. Brian, Ian

Thank you both for this enlightening conversations. It was great to connect with other Web Strategists as our industry evolves.

The one great thing I love about our industry is the willingness to collaborate both online and offline.

Ian has some interesting thoughts on Page Views, I’ll revisit that later.

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