Today at Service Untitled they are talking about how to say thank you.
One tack we are going to work on is getting company postcards, so after a client meeting, we can go that little bit further in saying thanks.
How can you thank you clients in a way unusual for your industry?
I get postcards from my part of the country, the Pacific Northwest. When I send a personal note to someone from Florida, I know they are not getting one like it from anyone else.
And since it is not a company card, it seems more personal.
If I know that person is really stressed or overworked, I often choose a postcard that has the wildflowers blooming on Mt Rainer. I remind them to take time to smell the flowers. And since I have hiked Mt Rainier and seen those flowers, once again, it feels more personal.